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How I Can Help

While I was working for a technology consulting company In the early '90's I fell in love with the internet's ability to solve business problems in unique ways. In particular the intersection of marketing and technology was something that fascinated me.  For most of my career I have worked along side CMO's and Marketing Directors across most business sectors: B2B, CPG, Financial Services, Restaurants, Healthcare and even Non-Profits - helping them to maximize their digital marketing efforts.  If you've got a business or marketing problem to solve, chances are I can help you, or I know someone who can.

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Digital Strategic Advisor

Offering affordable retainer options for ongoing guidance, or comprehensive digital plan development that helps you achieve your business goals through online channels. I will help you identify target audiences, selecting appropriate digital platforms, and plan for content that engages and converts customers. Lastly, I can introduce you to activation partners if that's also a need.

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Website Planning

I can help you determine the proper tech stack for your needs to ensure that you don't over (or under) buy. Likewise, I can help you in a variety of ways including:

  • Partner, Agency & Resource Selection

  • Program Management

  • Discovery & Consensus Building

  • Platform Evaluation & Selection

  • Budget Determination

  • Content Mapping

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Consulting & AI Readiness

Many of the CMO's that I've worked for just need a smart 3rd party expert opinion to validate their thinking and to ensure best practices are being followed. As a fractional Chief Digital Officer I can help you:

  • Select the "Right Fit" Digital Agency or Freelancers

  • Prepare for an E-Commerce/Shopify Launch

  • Operationalize AI Solutions & Tools

  • Determine MarTech Platform Fit

  • Pre-Planning Support Including Scoping for Web, CRM and App Projects

Startup Services

For a decade I worked with dozens of startups who were looking to refine their marketing technology product fit with agencies and end customers. In short, I help martech startups turn their product truth into a marketing narrative that agencies, and buyers, can actually execute.

Product-to-Marketing Fit Retainer

For early-stage to mid-stage tech startups; agencies needing a startup translator.

GTM / Pitch Enablement Sprint

Partner pitch prep, new product launches and agency business development.

Demo Story Architect

Feature-to-value mapping, demo story board development and product evangelism.​

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